3 tips to personalize your recruitment cold email

When trying to craft a message that’s actually going to connect with passive talent, it’s imperative not to be cold, but rather, warm and personal.

If you want to stand out from the crowd, you’re going to have to prove that you have done your research and truly think that they would be the best for the role.

You can do this by including any of the following: something specific that you have read on their profile, a professional achievement, or by referring to a mutual connection. Remember, though, don’t be creepy. Mention only things relevant to the situation.

1. Be Transparent

This is the best way to show potential employees what it’s like to work in your company, which is why it’s really important you include some social proof in your next cold email.

You don’t need to say much other than add at the bottom: Check out what it’s like to part of the team. (Link this to a landing page or to an article containing social proof. Ideally, you will have your social proof on your jobs page.

Integrating activity from your corporate social networks and including content from employer review sites are an also a great way to leverage social recruiting into your own recruitment marketing efforts. Check out the example below from Jason Crawford, the co-founder, and CEO of Fieldbook, an awesome app that allows you to create a database simply.

2. State Your Mutual Connections

Having a well-implemented and successful Employee Referral Plan can be a competitive advantage for your organization.

Did you know that referrals constitute 40 percent of total hires on a small base of 7 percent of applications, and referral hires stay longer? Also, 82 percent of employers and recruiters surveyed considered employee referrals the best source of quality candidates, according to Jobvite’s social recruiting research.

3. Use Social Proof

Using social proof is the best way to show potential employees what it’s like to work in your company, which is why it’s really important you include some social proof in your next cold email.

You don’t need to say much other than add at the bottom: Check out what it’s like to part of the team. (Link this to a landing page or to an article containing social proof. Ideally, you will have your social proof on your jobs page.

Integrating activity from your corporate social networks and including content from employer review sites are an also a great way to leverage social recruiting into your own recruitment marketing efforts.

 

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